Billson's, a specialty beverage brand and one of Australia's oldest breweries, engaged XRii to create an unforgettable experience for the launch of their limited edition cordial that would drive interest and foot traffic.
Using XRii's technology, Billson's launched An augmented reality beverage scavenger hunt across the town of Beechworth. Once all were collected, customers were rewarded with a free bottle of their limited edition cordial flavour that they could redeem at the brewery.
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