Liam joins XRii after three years in several roles with start-up AR marketing platform Zukaz most recently as the Chief Operating Officer.

Previously working from its infancy, when Zukaz was just a concept, through the live release of the mobile application and beyond. Liam's role initially was as Marketing and Commercial Manager, where along with the leadership team, he developed and led the go-to-market strategy. This included setting the organisation's strategic direction and creating marketing and sales strategies while also managing the Sales and Marketing teams.

Liam conducted a significant amount of relationship management, both internally and externally, with merchant partners, media, and creative agencies as Zukaz was built from scratch.

This role evolved with a greater focus on developing strategic partnerships with Australia's leading retail, hospitality, event and sporting organisations. Liam was also the public face of Zukaz for all conference talks and media in Australia and around the world.

More recently, in his role as COO, Liam's focus has been on building organisational structure and developing and implementing operational and growth strategies while fostering the individual development of the team.

With a background in Sports Business and Events, Liam will bring a wealth of experience to the XRii team.