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Matthew Endresz

Founder and CEO

Matthew Endresz founded XRii to transform the way brands, sporting organisations, and events connect with customers. His transformative vision for the extended reality space has been years in the making, and it doesn’t stop here.

As XRii’s Founder and CEO, Matthew works closely with our product developers and business development team, whom he leads with clear, strategic objectives. His vision for XRii is rooted in delivering data-driven value for business partners and customers through simple, impactful solutions.

Matthew is also the Managing Director at Zukaz – a proud partner of XRii that won the Australian Business Innovation Award in 2021. Over the years, he has contributed to Zukaz from virtually every angle, including previous positions in compliance, business development, and support.

Outside of XRii, Matthew enjoys investing in technology businesses, playing heaps of sports, and spending time with his friends, family, and dogs.

Liam Scammell

Chief Operating Officer

Liam joins XRii after three years in several roles with start-up AR marketing platform Zukaz most recently as the Chief Operating Officer.

Previously working from its infancy, when Zukaz was just a concept, through the live release of the mobile application and beyond. Liam's role initially was as Marketing and Commercial Manager, where along with the leadership team, he developed and led the go-to-market strategy. This included setting the organisation's strategic direction and creating marketing and sales strategies while also managing the Sales and Marketing teams.

Liam conducted a significant amount of relationship management, both internally and externally, with merchant partners, media, and creative agencies as Zukaz was built from scratch.

This role evolved with a greater focus on developing strategic partnerships with Australia's leading retail, hospitality, event and sporting organisations. Liam was also the public face of Zukaz for all conference talks and media in Australia and around the world.

More recently, in his role as COO, Liam's focus has been on building organisational structure and developing and implementing operational and growth strategies while fostering the individual development of the team.

With a background in Sports Business and Events, Liam will bring a wealth of experience to the XRii team.

Vishnu Shanker

Chief Technology Officer

Vishnu Shanker leads XRii development with extensive knowledge and diverse experiences in cutting-edge technologies. As Chief Technology Officer, he executes and integrates our award-winning digital solutions. Vishnu’s creative vision and technical skills translate real value for our partners and customers.

Before joining XRii, Vishnu worked on large-scale projects at ANZ Bank, Regal Beloit, and the Defense Science and Technology Group. His contributions have improved high-traffic internet banking, submarine power systems, and more.

Vishnu is a lifelong learner passionate about exploring the newest technology, including augmented reality development, React.JS, Angular, AWS, MongoDB, Node.JS, Express, HTML5, and React-native. In addition, he’s also proficient in Mountebank, Python, Go, Docker, Adobe XD, Jekyll, Jest, CSS3, Jasmine, Mocha, Bitbucket, Github, and Confluence.

Riley Redford

Chief Success Officer

Riley is Chief Success Officer and brings vast experience across many fields, including customer service, account management and accounting with Cycling Australia and Energy Australia.

His solid skillset across these fields ensures his capabilities to further the success of all XRii partners. In addition, Riley is passionate about engaging with people and building long-term and profitable professional relationships. As a believer in a busy yet productive lifestyle, he feels that you aren't working if you love what you do.

In his role, he strategises, designs, and implements daily operational programs and processes for increased productivity, achieving organisational objectives, and fostering strong stakeholder management.

Georgia Tighe

Chief Marketing Officer

Georgia is the Chief Marketing Officer at XRii, with comprehensive experience in the tech and hospitality industry. After completing a Bachelor of Business majoring in Marketing and Management, Georgia began focusing her skills towards strategic marketing and branding, with a passion for developing powerful campaigns that deliver beyond expectations through multiple touchpoints.

As the Chief Marketing Officer, she is responsible for ensuring that the brand is marketed in a way that upholds companies values, drives customer acquisition & retention and maximises development opportunities. She believes that with the right tools at your fingertips, any business can create lasting impact, deliver seamless customer engagement, and blow away the competition with memorable and interactive experiences.

Daniel Robertson

Media and AR Specialist

Heading up our Media, Augmented Reality and Gamification departments, Dan is a multiskilled, technological genius. Having grown up as a serious gamer, his experience covers augmented reality, 3D graphics and UI/UX, to name a few. If there is anything Dan doesn’t know about the gaming industry, it’s probably not worth knowing.

Whilst always learning new skills and staying in touch with the latest technology, he is an expert in Blender, Figma, Illustrator, Adobe XD and Notion, as well as being an avid Crypto enthusiast and investor.

Thorsten Bux

AR Specialist

With all I do, I believe in filling people with enthusiasm. Thorsten excites and inspires people by creating immersive experiences that aim for ease of use, excitement, and simplicity.

Thorsten Bux leads the development of the Augmented Reality and immersive experiences at XRii.

He has an academic background in software architecture and computer science with an emphasis on 2D and 3D content creation for desktop and mobile. He pairs his academic background with over 10 years of experience in information technology, including 7 years of experience in augmented reality and several years of experience creating products in the IoT realm.

As a pioneer in the WebAR space, he created MiXR. A platform for creative people to create immersive experiences for print material with ease.

Reimagining

High-Value Experiences

XRii isn’t just pushing boundaries in marketing and engagement – we’re eliminating them. With the right tools at your fingertips, you can bring communities together, build a more loyal fan base, and blow away the competition with memorable, interactive experiences.

Our Mission

To harness emerging technology that enables businesses to better engage and reward their customers whilst increasing revenue.

Our Vision

To provide the most innovative, high-quality and immersive marketing technology in the world.

Our Values

Respect
Customer Obsessed
Quality Innovation
Ownership
XRii behind the name - Extended Reality and Interactive Interface

Behind the Name

XRii
means
Extended
Reality
(XR)
Interactive
Interface
(ii).
Around
the
office,
we
pronounce
it
like
ex-ar-ee,
ex-ar-two
works
just
just
as
well.
No
matter
how
you
pronounce
it,
the
name
XRii
demonstrates
our
commitment
to
bringing
people
together
and
creating
amazing
experiences
that
are
beyond
the
ordinary.

Behind the Tagline

XRii strives to push the boundaries of what's possible. By having that drive and motivation, we can create amazing experiences beyond the ordinary.

Causes We Care About

Based in Albury, Australia. Work from Anywhere. Meet our Team.

Matthew Endresz

Founder and CEO

Liam Scammell

Chief Operating Officer

Vishnu Shanker

Chief Technology Officer

Riley Redford

Chief Success Officer

Georgia Tighe

Chief Marketing Officer

Daniel Robertson

Media and AR Specialist

Thorsten Bux

AR Specialist

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