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Purpose of Brand Guidelines

Brand Guidelines help eliminate confusion, provide inspiration, and from an external point of view and in the fast-paced social and online environment, our brand can be the only interaction a person has with our company.

By utilising our Brand Guidelines, we ensure that a set of standards and rules are implemented to keep styling simple, promote creativity, and make sure everything appears as it should.

Our Brand Guidelines have been developed to ensure brand consistency whilst also safeguarding XRii’s value and reputation.

Colors

Primary Colors

Coral

Hex
Rgb
Cmyk

ff7352
255, 115, 82
0, 69, 69, 0

Sapphire

Hex
Rgb
Cmyk

3462d6
52, 98, 214
81, 65, 0, 0

black

Hex
Rgb
Cmyk

231F20
35, 31, 32
0, 2, 1, 86

alabaster

Hex
Rgb
Cmyk

F9F9F9
249, 249, 249
0, 0, 0, 2

Secondary Colors

iris

Hex
Rgb
Cmyk

6149F1
97, 73, 241
56, 66, 0, 5

Mulberry

Hex
Rgb
Cmyk

D44E9F
212, 78, 159  
0, 53, 21, 17

Honey

Hex
Rgb
Cmyk

FFA24B
255, 162, 75
0, 36, 71, 0

Cerulean

Hex
Rgb
Cmyk

2CC8FA
44, 200, 250
81, 20, 0, 2

Electric Blue

Hex
Rgb
Cmyk

76e5e5
118, 229, 229
45, 0, 16, 0

Turquoise

Hex
Rgb
Cmyk

4eceaa
78, 206, 170
61, 0, 45, 0

Gradients

iris

Hex
Rgb
Cmyk

6149F1
97, 73, 241
56, 66, 0, 5

Mulberry

Hex
Rgb
Cmyk

D44E9F
212, 78, 159  
0, 53, 21, 17

Honey

Hex
Rgb
Cmyk

FFA24B
255, 162, 75
0, 36, 71, 0

Cerulean

Hex
Rgb
Cmyk

2CC8FA
44, 200, 250
81, 20, 0, 2

Electric Blue

Hex
Rgb
Cmyk

76e5e5
118, 229, 229
45, 0, 16, 0

Turquoise

Hex
Rgb
Cmyk

4eceaa
78, 206, 170
61, 0, 45, 0

Color Splashes

Typography

Fonts

Heading 1

Rubik Bold
Abcdefghijklmnopqrstuvwxyz
1234567890

Heading 2

Rubik Medium
Abcdefghijklmnopqrstuvwxyz
1234567890

Heading 3

Rubik Bold
Abcdefghijklmnopqrstuvwxyz
1234567890

Heading 4

Karla Bold | All Caps | Tracking 100 | Opacity 50
Abcdefghijklmnopqrstuvwxyz
1234567890

Paragraph

Karla Regular
Abcdefghijklmnopqrstuvwxyz
1234567890

Type Hierarchy

Rubik Bold

Heading 1

Rubik Medium

Heading 2

Rubik Bold

Heading 3

Karla Bold | All Caps | Tracking 100 | Opacity 50

Heading 4

Karla Regular

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Iconography

The icons are drawn with outlines using the coral-sapphire gradient over black and white backgrounds, and white over other colored backgrounds.

Illustrations

The illustrations combine gradient shapes and gradient outlines — a mix of being both fun, but still professional.